Turn your fans into your best marketing channel.
A marketing platform that gives your fans creative tools to make incredible social content. We make it easy, fun, and rewarding so your current fans can help you reach new ones.
Fans have created social content
Average CPMs for fan creation campaigns
Increase in engagement on fan content vs. brand posts across the same time period
Real fans.
Real content.
Real distribution.
UGC from fans is the most popular and trusted form of social content. But it's hard for fans to make quality content, and hard for brands to coordinate and scale it. So brands miss out on major reach during marketing releases.
Wide Worlds makes it easy to activate lots of fans at once to drive awareness and engagement for your campaigns. Real fans means the content is more native, authentic, and high-performing because they genuinely love your IP.
More reach for less
Content made by real fans outperforms paid placements at lower costs because it's more authentic and audiences trust it.
Feed your fan engagement
Allowing fans to make social content is the best way to keep them engaged in between releases while driving your marketing goals.
Find new fans
Activating real fans gets your content in front of the audiences most likely to become fans. That's how fan content drives real audience growth.
Built for entertainment brands who want to invest in the growth of their fandom.
Activate your audience around every release.
Activate fans around trailers, season launches, and character reveals. Fan edits drive organic reach and keep audiences engaged between releases.
created by @zhu.edit
One platform to streamline fan edit creation.
We source and onboard fans, give them tools to create, and reward the content that performs. You build deeper fan loyalty and scale fan content without scaling your team.
Media Library
We automate the organization of your media clips based on characters, moods, settings, and more, so fans always have the right assets at hand.
Content Creation
Fans create edits together within our platform. Fan edits can require approvals before being shared to social, keeping your brand fully in control.
Track and Reward
We track post performance and pay fans based on results. The best content gets rewarded, creating a self-reinforcing loop of quality creation.
Fan edits are the most authentic way to activate your current fans to reach new ones.
You're already investing in influencer marketing and UGC. Fan edits give you a way to activate the audience you already have and turn their enthusiasm into distribution.
But built for your whole fanbase to have FUN, with content creation, editing templates, and leaderboards baked in.
But instead of sourcing external creators, you're activating fans who are already obsessed with your IP.
But with brand-safe controls, coordinated campaigns, and content that's on-brand by design. Plus performance tracking and rewards.
Ready to turn your fanbase into your new marketing machine?
Join entertainment brands who are already using Wide Worlds to amplify their reach through fan edits.