Wide Worlds
For entertainment brands

Turn your fans into your creator marketing team.

A creator marketing platform that makes it easy for your fans to create and share social content at scale. We make it repeatable, reliable, and rewarding so your current fans can help you reach new ones.

See how it works

Created for Paramount's The Agency by @filmcraves

Created for Fox's Nation's Dumbest by @thelastbuffer

Created for Wonder's Otherside by @animeotakuamv

Paramount+FoxInterscope RecordsRoc Nation101 StudiosWonderBlack MirrorEmpire Records
Toys & ConsumerFan EditsReal ReachFilm & TVMusicGamingSportsToys & ConsumerFan EditsReal ReachFilm & TVMusicGamingSportsToys & ConsumerFan EditsReal ReachFilm & TVMusicGamingSportsToys & ConsumerFan EditsReal ReachFilm & TVMusicGamingSportsToys & ConsumerFan EditsReal ReachFilm & TVMusicGamingSportsToys & ConsumerFan EditsReal ReachFilm & TVMusicGamingSportsToys & ConsumerFan EditsReal ReachFilm & TVMusicGamingSportsToys & ConsumerFan EditsReal ReachFilm & TVMusicGamingSports
560+

Fans turned into creators

$1 – $3

Average CPMs for Wide Worlds campaigns

3x – 10x

Increase in engagement on fan content vs. brand posts

Fan-Powered Marketing

Where fans become creators.Real fans. Real content. Real reach.

UGC from fans is the most trusted form of social content. But it's hard for fans to make quality content, and hard for brands to coordinate and scale it. So brands miss out on major reach during marketing releases.

Wide Worlds helps you turn your fans into social content creators to drive reach and engagement for your campaigns. Real fans means the content is more native, authentic, and high-performing.

01

More reach for less

Content made by real fans outperforms paid placements at lower costs because it's more authentic and audiences trust it.

02

Feed your fan engagement

Allowing fans to make social content is the best way to keep them engaged in between releases while driving your marketing goals.

03

Find new fans

Activating real fans gets your content in front of the audiences most likely to become fans. That's how fan content drives real audience growth.

Wide Worlds is for entertainment brands who want to scale their creator marketing on social.

Activate your audience around every release.

Activate fans around trailers, season launches, and character reveals to drive organic reach and keep audiences engaged.

created by @zhu.edit

We manage your fans from recruitment to results.

Recruit

We source the right fans perfectly fit for your IP.

Engaging real fans means the content is more authentic and it performs better because it reaches the right audiences.

  • We vet every fan creator for quality and fit
  • We build a custom fan creator cohort for each campaign

Create

We make it easy for fans to create great edits.

We find top clips and build templates based on your campaign so content creation is on-brand and high-performing.

  • Fans create videos using simple editing tools
  • Fans share approved videos on social

Convert

We turn reach into results.

We work with our customers over time to convert impressions to dollars, improving how we target and convert with every cycle.

  • Social shopping, retargeting, amplification, and affiliate
Features

One platform to streamline fan-powered content creation.

Everything fans need to make great content, and everything you need to stay in control, in one place.

01

Media Library

We organize your media based on people, dialogue, vibe, and more so fans can find their favorite clips in seconds.

02

Creative Tools

Our AI-powered tools make great edits fast, easy, and fun to make.

03

Track and Reward

We track post performance and pay fans based on results.

Fan creation is the most authentic way to activate your current fans to reach new ones.

You're already investing in influencer marketing and UGC. Fan creation gives you a way to activate the audience you already have and turn their enthusiasm into distribution.

01
Like a clipping tool

But built for actual fans, with much better quality content. Content performs because it's posted by actual fans.

02
Like a creator marketing platform

But instead, you can scale creator marketing to your entire fanbase. More distribution means lower CPMs.

03
Like a UGC program

But with brand-safe controls, campaign management, and rewards. More control means better content.

Get started

Ready to turn your fanbase into your new marketing machine?

Join entertainment brands who are already using Wide Worlds to amplify their reach through fan edits.