Mad Lads regularly launches Wide Worlds campaigns to work with their community in creating high quality social content to promote their partnership with the Backpack wallet and exchange.

We’ve created a custom AI model for Mad Lads so all content fits their brand design style.

Over the past three campaigns, Mad Lads continues to see more and more engagement.

5127
Creations
1057
Submissions
343
Players

Crowdsourced Social Content

Images from their campaigns are used to promote Mad Lads and the Backpack app on X, garnering more than 500k impressions across the platform.

The more that Mad Lads uses community generated content on their social, the more engagement they get on campaigns.

Over the past three campaigns, Mad Lads has seen a 50% increase in images created, images submitted, and unique users for each campaign.

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